Goals
1. Convey Astro theme better in a way that allows more function and scalability in the brand's future.
2. Make iconic and memorable not only through the logo but also through the brand phrases and motto. This is to build the brand's customer loyalty and increase the chances of a customer remembering the business.
3. Modernize the look of the brand but keep that hometown diner feel.
Brief
While in my senior year, for my practicum class we were given the option to either create a brand or rebrand an existing not well-established one entirely.
Wanting to do some restaurant design I searched for diners and found a local Californian diner called Astro burger. Immediately I just fell in love with the name but the brand had much to be desired.
Current Brand Issues
Firstly the logo's space or astrology theme is lacking majorly, I felt like the previous designer took the space concept into consideration with the stars at the top but could've pushed it farther. Looking through their website the name Astro burger is derived from a menu staple that "includes a ¼ lb fresh hamburger patty with cheese and a hearty topping of pastrami". With the name and specialty burger alone they could have had better tag lines than just "locally serving you for over 30 years" placed everywhere. Overall the logo colors contrast well with each other but the overall look and feel of the logo itself can lead it to quickly being dated and doesn't invoke excitement about the Astro burger brand.
Tools Used
- Procreate
- Illustrator
- Photoshop
- Adobe XD
