Brief
Blue Rose Events, is an event hosting and planning company founded by my two friends Monique and Brianna. They both felt that the old logo lacked the professionalism they were looking for, I also felt that it could quickly become dated due to the first initials of both of their names being present. They agreed and after some discussion realized that in hindsight they were never needed.
Current brand issues
M & W have quickly made the brand dated. The owners feel as though a sense of class isn't there, as well as their fun side is missing. In a meeting, the client spoke about how the current logo doesn't allow us to look serious enough or prestigious enough to be of conversation in certain rooms or environments. So basically again they feel like the current brand doesn't allow them to appeal to their desired audience.
Goals for project
1. Take a minimalistic and modern approach to the logo.
2. In the logo show a sense of class yet carefree at the same time.
3. Build out the actual brand deliver brand identity concepts that help the founders scale.
4. Help build the brand's online presence/real estate.
5. Find typography for the brand that says it's fun but can behave in a professional manner.
6. Evoke class and passion.
- Procreate
-Illustrator
- Photoshop
- Adobe XD
INSTAGRAM HIGHLIGHT ICONS
Bretoria Secret
The following Branded items are from an actual event they had called Bretoria Secret.
